1-844-222-4769
There are many facets in which marketers use to get their campaigns seen to their target audience, but do they utilize them effectively? First, let’s take a look at the various methods of marketing. There is print marketing: Every Door Direct Mail, Direct Mail, Billboards, and even Business Cards. There are even more avenues for digital marketing: Display Ads, Search Ads, Social Media Paid Promotions, Organic Social Media, and many more. Print marketing with is a way for companies to directly align with their consumers, without going through the technical avenues that make up the world of digital marketing. Digital marketing has seen a skyrocket in usage as the world aims to become more and more technological. Marketers are using every avenue they can to try to convert a person from a standard user to a consumer in the digital space, but are they looking too closely at just digital marketing and missing the possible revenue flying by with print marketing?
Flexibility and diversity in your marketing campaigns will make or break you as a marketer. But, how do you know when you’re being too rigid with your marketing strategy? Or on the opposite side of the spectrum, how do you know if you’re being too flexible with your strategy? So, let’s take a deep dive into the importance of mixing up your marketing and understanding why it is important to be flexible in your marketing strategy. Becoming stagnant or complicit in your marketing when things are going “well” for your company is a sure way to lose the good grip you had on your marketing strategy. Too often marketers get comfortable with their routine. Many think that doing their Google Ads and a few paid Facebook ads is enough for their business but, they are wrong.
To maximize your marketing strategy, you need to harness both the digital marketing realm and the print marketing realm. Too often businesses underutilize the power of direct mail and instead focus most of their marketing budget on digital ads. While it is true that the world has become more technological, there is still plenty of stock left in the print marketing world and I plan to tell you how to harness it to get the maximum ROI possible.
“73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.” Source: Epsilon
As stated by Epsilon, consumers are wanting to be contacted by Direct Mail because it gives them the ultimate control over when they read it and if they want to respond to it. When you target those same consumers with digital ads you are forcing them to see that ad and make a spontaneous decision to read it then and there and make the choice on the spot of whether they want to click the ad and move forward to your website. Giving them the power to choose when and how they respond to your ad gives you more time in their hands, and thus, more time to become a solidified lead rather than a prospective lead who gets hit with a digital ad.
Now, I’m not saying that you have to do Direct Mail and that’s it. On the contrary, you should be utilizing digital marketing to its maximum allowance while also incorporating aspects of print marketing as well. With that, why not pair the two? Let’s go through a hypothetical campaign that integrates both digital marketing and print marketing. Your company wants to target the area within a 5-mile radius of the headquarters with a promotion to try a new product.
• You decide to send a postcard targeting the 5-mile radius that contains a link to a landing page if they want to learn more about this promotion.
• When that consumer clicks on the landing page they are instantly tracked via retargeting (or placing a tracking cookie pixel to “follow” them with your ads).
• On the landing page and postcard are a call tracking number to help you track any of the phone calls you may receive from this postcard marketing campaign.
You’ve officially integrated print and digital marketing with this latest campaign and maximized your chance for a higher ROI than you would have had you possibly stuck with just one form of marketing!
To summarize, it is imperative that marketers in today’s exceptionally technological world implement a marketing strategy that effectively utilizes both digital and print marketing. Without it or going with just one or the other leaves your marketing strategy lacking. Luckily, we here at Grow Mail can help you grow your business with the use of print and digital marketing working harmoniously together.
Give us a call today for your no-pressure consultation and let’s see what we can do together.